BlackBerry today announced a new trade-in program to woo Apple users over to its latest flagship device. In short, the company is offering iPhone owners up to $550 for their device, as long as they purchase a BlackBerry Passport.
The BlackBerry Passport Trade-Up Program is available only in North America starting on December 1 and ending February 13. iPhone users upgrading to a BlackBerry Passport will get up to $400 USD/CAD for their iPhone, plus an additional $150 USD ($200 CAD) in the form of a Visa Prepaid Card.
The amount paid for the iPhone will be based upon the condition and model of the device traded in; BlackBerry says it is accepting the iPhone 4S, iPhone 5, iPhone 5C, iPhone 5S, and iPhone 6. The prepaid card will be sent by mail following the receipt of a qualifying iPhone as well as valid proof of purchase of a BlackBerry Passport, which must be bought from ShopBlackBerry.com or Amazon.com.
In related news, BlackBerry today also announced it is offering $100 USD/CAD off the purchase of a black-colored BlackBerry Passport. The timing is very odd; while this is clearly meant as a Black Friday deal, the company today also announced red and white versions of the Passport.
In other words, U.S. customers can purchase a black BlackBerry Passport for $499 USD, Canadian customers can purchase a black BlackBerry Passport for $599 CAD, or they can pay more for the new colors. Frankly, that doesn’t really make much sense to us.