If you’ve been anxiously waiting for BlackBerry (formerly known as RIM) to get into the business of making and selling extremely cheap smartphones, here’s some bad news. BlackBerry CEO Thorsten Heins is categorically against such a move, saying “this is not BlackBerry”.
We’re talking about supposed $50 to $60 devices for ‘emerging markets’ such as India. The Canadian company is working on handsets that will be cheaper than the already launched BlackBerry Z10, but it’s not going to go that low with pricing. Its CEO simply thinks that will not result in value for the shareholders. “Understand where you are playing and resist being talked into segments that you know will not serve your purpose”, Heins said.
So while the company clearly won’t be missing from the midrange space with offerings running BlackBerry 10, the latest version of its mobile operating system, don’t expect it to go head-to-head with extremely cheap devices from Asian vendors.
Thorsten Heins also confirmed that BlackBerry is working on updating the PlayBook tablet (pictured above) to the BlackBerry 10 OS. He unfortunately didn’t provide a release time frame for the update, but if you own a PlayBook you should rest assured knowing that the company is going to update it in due course.