Man, if this isn’t going to make the commute quicker, nothing will. Augmented reality seems to be the craze now-a-days and it doesn’t seem to be slowing down much either. Sony Mobile Communications intro’d their Xperia S at CES this year and they’re looking to use the popular augmented reality application, Blippar to bring it to life, in the UK anyway. The popular “Metro” publication is teaming up with Blippar to show you just how effective a brand can come to life. As seen in the demo, the device is being waved at the page and you can see the core watch, play and listen features pop out at you. Blippar’s moto seems to be “brings brands to life” and that’s what they’re aiming for here. The company touts that it’s the first image recognition mobile platformed designed to engage users in a particular brand.
“This is our new favourite Blipp – a brilliant and very cool use of the Blippar platform that really shows off the 3D and tracking capabilities of our technology,” says Jess Butcher, CMO of Blippar. “In competitive markets like the mobile phone industry, brands need to stand out to get consumers’ attention and we think this is one of the most impactful Blipps we’ve worked on.”
The application requires that you have a working Internet connection, so as for now those traveling in the UK via underground stations might be out of luck until Virgin Media promises their implementation of free WiFi to all stations by the time the Olympics arrive this summer. Check out the cool video demo below and don’t forget to let us know what you think of it in the comments below.