"The redesigned Bloomberg app is personalized for users, enabling them to dig as deep as they want into the content and data. It's a rich experience without being overwhelming. That's what makes it so unique," said Oke Okaro, global head & general manager of mobile and connected devices for Bloomberg L.P.
Some key features include:
Streaming video. We love how you can "pop out" a video and watch it while doing other things in the app like managing your watch list or reading an article.
Quick access to company information and financials by simply tapping on the company name from an article.
News formatted to fit personal reading styles. Users can adjust font size and contrast within news articles to maximize readability and comfort, you can also view the app in portrait and landscape.