Bloom.fm has launched an Android version of its mobile music on-demand service, competing with a growing list of rivals including Spotify, Rdio, Xbox music and Google Play Music All Access.
Music streaming services are quickly nearing saturation, but where Bloom.fm differs from its competitors – aside from it eye-catching bumble bee design – is its low price point and focus on mobile over desktop services.
All Bloom.fm users will gain infinite access to the app’s free radio playlists, much like those offered by the likes of Pandora and Last.fm. However, should you wish to select your own music and ‘borrow it’ to your device, you’ll need to upgrade your package to either a £1, £5 or £10 a month subscription.
Bloom.fm co founder Tum Nguyen told The Next Web: “The industry has always perceived mobile as an elite, high-priced device. Therefore, people who want to listen to music on mobile need to pay more.”
“We believe that mobile is the future of computing and I think two, three years on that will bear true,” he continued. “It’s the computing device that more people are carrying around; it shouldn’t be priced at a premium, it should actually be where you start pricing at.”
Like the iOS version of the app launched in January, Bloom.fm for Android is designed with striking interface based around geometric flowers, with different bands and genres represented within the petals. A little kitsch perhaps, but it’s a unique and very polished app that should put some of the fun back into music discovery.
Bloom.fm CEO and co-founder Oleg Fomenko added: “We’re not entering into an empty space, so it either has to be perfect, or we wouldn’t bother. I think that ethos has come into the product and everything we’ve done.”
Bloom.fm is available to download now via Google Play, let us know what you make of it in the comments below.