The Miami-based handset maker, BLU is known for launching affordable and attractive smartphones to suit a wide variety of consumer needs. Recently, we have seen many smartphone companies releasing impressive devices at affordable prices to make a mark in the overcrowded Indian market. Today, BLU products have launched a new budget-friendly smartphone called as BLU Life Mark in India that comes with an impressive set of features. The BLU Life Mark is priced at Rs. 8,999 and is available for purchase online exclusively via Amazon.in.
Talking about the specifications, the Blu Life Mark features a 5-inch (1280×720 pixels) HD display offering 294ppi as pixel density and BLU Infinite View (IPS Technology) for the great visual experience. Under the hood, it packs MediaTek MT6735 64-bit quad-core processor clocked at 1.3GHz paired with Mali-T720 GPU and 2GB of RAM for the seamless performance of the device. The smartphone supports dual sim dual standby and runs on Android 5.1.1 Lollipop based company’s customized UI laid on top.
On the camera cordon, the smartphone comes equipped with a 13MP rear camera with LED flash and a 5MP front-facing camera with 84-degree wide-angle lens for video chats and stunning selfie images. The camera of the device is also capable of recording 1080p videos at 30fps. The smartphone comes with 16GB of inbuilt storage that can be further expanded via a microSD card slot upto 64GB. Connectivity options on the handset include 4G-LTE/3G HSPA+, Wi-Fi, Bluetooth 4.0, GPS/A-GPS and a microUSB 2.0 port.
The handset fuels a 2300mAh battery that we feel is slightly underpowered and will be the only major issue. The Life Mark also includes a fingerprint scanner placed on the back of the unit for enhanced security that the company claims is quick and accurate. The device feels rich in hand with a metal frame around its sides and comes in White color option. The BLU Life Mark will have to face tough competition from the likes of recently launched Honor Holly 2 Plus and Coolpad Note 3 that are available at similar price tag with even better specifications.