The Nook Tablet can be had for the same price as the Kindle Fire.
Barnes & Noble has Amazon's Kindle Fire directly in its sights. Its latest ammunition: a $199, 8GB Nook Tablet.
The new Nook Tablet matches the Kindle Fire in price and memory specification. The book retailer hopes the lower price will make it more of a rival to Amazon's tablet, which has established itself as the No. 2 player behind Apple's iPad. Amazon has been able to do this through a lower-end price combined with a decent selection in its online store.
The company also announced the Nook Color e-reader for $169, marking another discount for its mid-tier product. It previously sold for $199.
Barnes & Noble badly needs a success in the tablet area to offset maturing sales in its traditional book business. The company, which released quarterly earnings today, saw sales rise 5 percent to $2.44 billion, but its profit fell 14 percent to $52 million, or 71 cents a share, from a year ago. The earnings report, which covered the three-month period ending January 28, said that per-share earnings would have been 99 cents excluding one-time items.
Analysts, on average, forecast earnings of 92 cents a share on revenue of $2.53 billion.