The Samsung Galaxy S4 Zoom has been officially unveiled and while its existence is no surprise considering the amount of rumours which have been circulating, the sheer number of Galaxy S4 branded handsets Samsung seems to be forcing on the world is a little more alarming.
From the front (or is that the back?) the Galaxy S4 Zoom just looks like another S4 handset, but flip it over and everything gets distinctly Samsung Galaxy Camera all of a sudden.
That camera is a 16MP offering complete with 10x optical zoom - usually we are lumped with a rubbish digital zoom on smartphones - but that lens adds quite a considerable bulk to the device, which measures 125.5 x 63.5 x 15.4 mm and weighs in at 208g.
Back to the phone side of things and the Galaxy S4 Zoom features a 4.3-inch qHD display, 1.5GHz dual-core processor, 1.9MP front facing camera, Android 4.2 Jelly Bean and 8GB of internal storage - although only 5GB will be available for you to use.
Luckily there is a microSD slot so you can expand on the paltry internal offering, plus there's a 2330mAh battery life and various connectivity options including 4G, Wi-Fi, Bluetooth 4.0, GPS and NFC.