Now we can go ahead and cut the projected lifespan of B&N in half. News came out this weekend that Barnes & Noble wants to “move away” from its Nook business because the business is still not profitable. You know what’s even less profitable? A retail bookstore chain with no ebook strategy. Isn’t that right, Borders? …. Borders? Hello?
The moral of this story for readers is simple: Do not buy a Nook. It is doomed, and there’s very little guarantee that your content will be safe (or your hardware will be tech-supported) after B&N dies.
For industry watchers, there’s still a question: When, exactly, will B&N, specifically the Nook division, kick the bucket? I was estimating 2020 before, but this greatly speeds up the clock. My new guess is 2015. I wouldn’t be so surprised if it lasted until 2016, but I don’t think it’ll last any longer than that.