The convenience of the iPad mini is stark. It's big enough to comfortably read a magazine or watch video on, yet small enough to fit in a shoulder pack or handbag.
It's also light enough to hold throughout long-haul flights and media marathons without getting dead arm.
All things considered, your average iPad mini will likely get more user time than any tablet ever did.
So how about protecting it with a case? Here are 10 of the best iPad mini cases we've come across so far...
1. QDOS Libris Leather Case - £34.99
Throw away that raggedy old notepad because this red case from Libris really looks the part. Inside the padded imitation-leather outer lives a well-formed holster for your mini, the inner lined in suede for an extra snug fit.
Two stands unfold to support both landscape and portrait viewing, while a diary-esque elastic strap keeps the case firmly closed when you're on the move.
2. Griffin Slim Folio - $39.99 (£25)
Griffin stays true to its word with the Slim Folio, a thin-fabric flip case with all the charm and style of a traditional notebook. Cutouts trace neatly around the camera lens, controls and connectors while the cover doubles as a landscape stand.
A microsuede inner lining keeps your iPad safe from scratches, but don't expect the folio to save your device from drops.
3. Gumdrop Drop Tech - $59.95 (£37.80)
Gumdrop's multi-layered case redefines ruggedness without hindering access. The taut polycarbonate inner shell is encased in thick rubberised silicone, so any sudden shocks are absorbed across the outer body, ensuring maximum protection. A snap-on screen protector seals in your tech, capping the hardcore feel.
4. Tucano Folio Case ALA - £29.99
Italian fashion has a reputation to live up to and the latest folio case from Tucano doesn't disappoint. The soft-to-touch ALA series looks even more suave in mini dimensions, offering the same two-position stand function and microfiber inner lining protecting on the inside. A magnetic plate on the back fastens the cover when the device isn't in use.
5. Griffin Survivor - $59.99
At the core of the Survivor case is a polycarbonate frame enmeshed in silicone to absorb vibration. Shock physics inform this rubber exterior for excellent protection against drops, while sealed ports and a screen protector fend off rain and sand. If it's protection you want above all else, the Survivor delivers in spades.
6. Proporta Quiksilver - £14.95
Proporta extends the Quiksilver iOS series to the mini with this soft and slender carry pouch. The same surf-styled blue check design adorns the front and back, while your device stays zipped inside, snug against a furry lining. As carry pouches go, this one's a bargain.
7. Waterfield Slip Case - $39 (£28)
If you're after a more rustic carry case for your mini then check out the Outback from Waterfield. The waxed canvas of its exterior gives a vintage time-worn feel, while the neoprene inner offers modern protection. The neat Leather lining and clip-strap complete the look.
8. Cygnett Vector - £29.95
The designers of the Vector claim inspiration from the sharp angles of skyscrapers and stealth jets; who are we to argue? All we know is this snap-on cover provides snug, curvaceous mid-grade protection across the back of any mini, with well-raised edges safely lining the rim. The etched 3D-line design comes in red or black and adds a neat glossy finish to your device.
9. Striiiipes Envelope - €33 (£26.50)
Aping the classic string envelope design is Striiiipe's tactile suedette carry case. A soft stripey cotton lining protects on the inside, while a white cotton string ties the flap shut. Your device will be safe from scratches and dust, just don't expect military-standard protection from this elegant accessory. Available in blue, pink and yellow.
10. Zaggkeys Mini 7 - £89.99
Some thought it couldn't be done - and those with pudgy digits, look away now - but Zagg has pulled off a keyboard-cum-case solution for the iPad mini. A classic folio back frame houses the touchscreen device, appending an island-style Bluetooth keyboard/cover at 90% standard size, special function keys (copy, paste etc) included. Zagg says: a complete mobile experience for a tablet. We say: try before you buy.