Some people really want their bigger iPhones. In fact, they want them so bad that some diehard Apple fans are already starting to camp out in front of the company's iconic cubical store on New York's Fifth Avenue; that is, if you can find them amid all the folks subtly hawking their own products.
This should mark a new record by a day, according to CNBC, who interviewed some of the campers. The iPhone 6 is expected to hit shelves 19 days from now if Apple's track record remains reliable, and the existing record for waiting in line stands at a "mere" 18 days.
That's not an accident. Most of the early campers appear to be of the "professional" variety, who pull stunts like this as a means of securing free advertising for apps and services associated with Apple's products. Brian Ceballo and Joseph Cruz, camping out for BuyBackWorld, arrived early for the specific purpose of beating the previous record. Eventually, they gave up their spot at the front of the line for $2,500 to "Jason and Moon Ray," who are promoting a health app.
Some people, of course, camp out just for the excitement of it, and it's likely we'll start seeing more of those people in the coming days.
Apple is expected to announce the iPhone 6 at the upcoming media event on September 9, and the device itself should start hitting shelves about two weeks later. This year's event is particularly notable since Apple may use it to announce the long-fabled "iWatch" (and thus its first new product category in years), although recent rumors have suggested that production hold-ups may keep us from seeing it until 2015.