Ask anyone working at some of the companies we cover in the technology industry about their thoughts on market share, and they’ll quickly tell you that it doesn’t matter nearly as much as consumers and we journalists might claim.
After all, they say, a company’s chief concern is profitability and not market share.
That has been a common refrain at Apple. For decades, the company has not judged its performance on market share, but rather its ability to generate staggering profits. That’s why Steve Jobs never got caught up in OS X’s market share compared to Windows, and why, despite Microsoft’s attempts to compare sales figures, Apple was content to generate billions of dollars in profi... Continue reading >>