With Apple's stock in an unstable state and the press questioning its innovation, other competitors such as Samsung have taken the lead. Apple is rumored to be working on a new iPhone 5S as well
as an iPhone 6, which is exactly what the company needs in order to retake some of the market share that they have lost. Tim Cook has been under fire in recent months, mainly because customers are
becoming aware that Apple's current product lineup is made up of mostly refreshes of older devices.