Apple’s iPhone overshadows RIM’s BlackBerry in Canada
Despite its solid sales last year with the BlackBerry PlayBook, RIM ended up having a rough 2011. It conquered Apple on the tablet front—but as far as smartphones were concerned, Apple took a strong lead and kicked RIM from its top smartphone shipping spot on the BlackBerry maker’s own turf.
Last year, RIM shipped 2.08 million BlackBerrys in Canada. And while that may not sound like a dire number, it looks pretty bad when compared with the 2.85 million iPhones shipped by Apple. Bloomberg reports that just before that, in 2010, BlackBerry still had a hold on locals when it topped the iPhone by half a million. It seems Canadians could have cared even less when the iPhone first hit shelves in 2008; RIM left Apple in the dust by almost five to one.
But, it’s finally happened: hometown product loyalty has waned. Shedding their collective faithful nature and enthusiasm over BlackBerry in the past, Canadians are now moving on to a device that has more to offer. Compared to BlackBerry, Apple’s iPhone boasts far more apps and better functionality, overall. Not only does this realization hurt RIM’s image, but it puts a significant dent in the company’s pocketbook, too; sales in Canada account for nearly seven percent of RIM’s revenue.
RIM’s new chief executive officer, Thorsten Heins, hopes to alleviate the painful decline in BlackBerry sales by doing something “different.” He told Bloomberg that the BlackBerry 10 devices, slated to launch sometime this year, will show even greater improvement than those introduced last year (last year’s models offered improved web browsing and touch-screen navigation).