Apple is entering the greeting card business with the announcement of Cards, a do-it-yourself application for creating, printing and sending greeting cards.
Scott Forstall, senior vice president of iOS Software at Apple, previewed the application at Apple’s “Let’s Talk iPhone” event Tuesday. Forstall touted it as a one-stop-shop for creating cards on your iPhone.
“It’s a new app that let’s you create cards on your phone … and we’ll do the rest,” Forstall said.
Cards users can select from 21 different designs. Once the card creation is completed, Apple will print out the cards, emboss them, add a mailing address and send them anywhere in the U.S. for $2.99 per card, or anywhere in the world for $4.99. Cards users can also send electronic versions via email free of charge.
Cards is a free download that appears to compete with Postcard On the Run and Postagram, which are also photo-centric greeting card applications for iPhone.