The iPad may be the shiny new toy, but the issue of kids tossing aside old forms of media has been around for some time.
Before mobile devices, the home computer represented the conflict between traditional and interactive media. And while parents then were worried books might get lost, Living Books came along in 1992 and brought them to life on CD-ROM, making them appealing and truly interactive.
One or two pages of "Little Monster at School" was all it took to teach a young child how to master a mouse. Mouse clicks brought silly animations, and the words on the screen were read aloud. It was a new way to learn to read and kids and parents were hooked.