There is no shortage of Android launchers out there. Like the existing options are not enough, Celltick it joining the market with its own solution that will allow operators, OEMs and other companies to offer a branded user experience, while keeping the channel open for post-sale customer communication.
The Start app enables businesses to engage their users on the most prized real estate on the mobile device – the start screen. At the same time, the application also brings value to the end-users, presenting them with a nice-lookin’ UI with quick access to popular phone features and services.
Start is also highly personalizable making it “different for each user.” It incorporates a recommendation engine based on big data technologies and uses collaborative filtering for individualizing the initial configuration as well as do ongoing recommendations based on user behavior… Though you can always manually customize things the way you like. Plus, you get to benefit from the growing Start ecosystem that includes themes and plug-ins.
With Start, carriers can provide a high value interface to their subscribers that increases engagement, creates a rich branded communication medium and provides increased monetization. Media companies may utilize Start to have an easy way to transition their assets from the Web to the mobile, consolidating them on the start screen while improving engagement and monetization. Device manufacturers use Start’s unique capabilities to differentiate themselves against their competition while ensuring a long-term relationship with consumers and monetization capabilities beyond the sale of the device.
Celltick has already partnered with more than 15 partners including the likes of Yahoo!, ESPN, iG Brazil, leading mobile carriers, and a number of handset manufacturers to enable distribution of Start as of today in certain parts of the globe.