Hub Innovations founder Jaime Smith didn’t set out to become a consumer product designer, but found himself hosting a booth at 2012 International CES.
Smith simply wanted a way to easily hold his iPad while using it to control his connected home, so he came up with the REV360. This iPad case with a rotating hand strap, takes inspiration from the velcro pads you’ve probably played catch with on the beach.
Underneath the hand strap is a rounded swiveling base that makes it easy to rotate the iPad into portrait or landscape. The curvature of the hand disc should make it comfortable for long periods of use, and when you set it down on a table, it sits at a usable angle.
The REV360 case is built out of shock-absorbing Carbon fiber, comes in several colors and costs $59.95.
Another innovative accessory from Hub is the Prizm Stand. This architecturally designed stand is great for travel because it is built with two pieces of high quality aluminum and precious metals that can be unhooked and stored flat.
The stand comes in multiple colors in a tablet size for $29.95 and a phone size for $24.95, but could also be used for books or picture frames.
A third accessory that caught my eye is an iPhone back-plate. It replaces the back of the iPhone with a plate made from the same materials 3M Defense uses in helicopters. It basically provides protection without a case, so the sleek form of the iPhone is retained.
Hub overall does a great job with function and aesthetics, which is a great part of the Apple experience.