Apple has only had one tablet that could legitimately be considered a rival: The Kindle Fire.
When it launched, there was great buzz about the product and the price. Well, seven months later, the interest in the Fire is gone.
ChangeWave research released its most recent data on interest in the Kindle Fire, and as you can see, just 8% of people polled say they will buy one in the next three months. That's down from 22% when the Fire launched. The iPad, meanwhile, is at 73%.
The sad truth for Amazon appears to be that people thought the Fire would be awesome, then got their hands on it, or read reviews, or talked to friends, and changed their mind.