Motorola is gearing up to introduce a special Ferrari Edition of the popular Moto G. The device, featuring a Kevlar back and prominent Ferrari branding, will initially launch in Mexico starting from June for 4,999 pesos (around $387.)
The Moto G Ferrari Edition may look like a million dollars, but its insides are exactly the same as the regular Moto G LTE’s, which Motorola just launched worldwide along the even cheaper Moto E. More precisely, you get a 4.5-inch 720p display, a Snapdragon 400 processor, 16GB of storage expandable via microSD, and the much clamored for LTE connectivity. For the record, the Moto G LTE costs 1,000 pesos ($77) less than the Ferrari Edition.
The black and red theme is, we must admit, quite an improvement over the utilitarian look of the standard Moto G. But what else do you get besides the bragging rights? Not much it turns out – perks include Ferrari themed content (think wallpapers and ringtones) and a special range of Ferrari branded accessories.
Leaving aside the curious association between a super luxury car brand and an entry-level smartphone, it’s not the first time phone makers have teamed up with luxury brands for exclusive editions. Porsche, Prada, or Bucheron are some of the best known examples.
No word yet on the international availability of the Moto G Ferrari Edition.