China’s top consumer watchdog group has called for Apple to start calling the iPad a computer. Why? Because if Apple’s tablet is reclassified, it will mean the device will have to come with a standard two-year warranty like all other computers sold in the country. Currently, the iPad comes with a one-year warranty, the same policy Apple has in almost all other regions.
China.org.cn has the China Consumers Association’s statement:
In a statement posted on the CCA’s website, Apple Inc. was told to equalize the warranty periods in China compared with other countries. Buyers of iPads, after the company admitted the device is classifiable as a portable computer, are entitled to two-year after-sale service packages for its key components, said the statement.
Even before the wave of media criticism began last week, Apple’s been fighting a lot of different battles in China: the trademark and copyright laws in the country have kept Apple’s lawyers busy, while the working conditions in its suppliers’ Chinese factories have kept it on the defense, both in China and abroad. And meanwhile, the company is trying to make lifelong customers out of the country’s wealthier citizens.
How Apple’s products and brand are portrayed in China — and especially in the media — is incredibly important to Apple’s future: CEO Tim Cook says the company is on track to have China as its No. 1 market one day.