As many of you guys have heard, Samsung has recalled the Galaxy Note 7 around the world, save for China in which they reassured users that their handsets were fine. They later changed their tune when they recalled some handsets that were part of the faulty batch that were shipped to the country for demo purposes, but ultimately it was handled.
However it seems that China isn’t too thrilled with Samsung’s handling of the situation. Recently China’s state TV (CCTV) criticized the way Samsung handled the recall, claiming that the company was “full of arrogance”, and even claimed that they had a “discriminatory policy” that caused “discontent from Chinese consumers”.
Apparently this came about when Samsung issued a full video apology that CCTV claims was for US customers, but over in China, Samsung just issued a brief statement saying that most phones did not need to be changed. It would seem that this has rubbed China the wrong way and this public criticism will no doubt hurt Samsung’s brand even further in the country.
Not to mention with so many local brands starting to dominate the market, such as Oppo, Xiaomi, Huawei, and so on, we’re sure the last thing Samsung wants is China’s state TV giving customers more reasons to go to the competition. Samsung has yet to respond to CCTV’s accusations of arrogance.