Here’s an obvious tip for big brands: Don’t let your iPhone app sit in the App Store for years without updates. Chipotle apparently didn’t get that memo, but today it finally updated its iPhone app to support the iPhone’s “Retina display” and iOS 6.
NEW: option to select brown rice NEW: support for Spanish and French language NEW: mobile ordering for our Canada, UK, and Paris locations NEW: pay with Gift Card option and Gift Card balance lookup NEW: added links to Nutritional & Allergen Info under Food description NEW: dynamic menu displaying specific items available by location NEW: improved navigation
While it took forever and a half to update the app, there are still some things it doesn’t have. Chipotle fans complained that the app still does not have the ability to order from the kids’ menu and it does not include the option to order quesadillas.
We asked Chipotle why the update took four years and if a kids’ menu and quesadilla update would happen sooner than 2017.
Chipotle Communications Director Chris Arnold would not tell us why the app update took so long, but he did say the company expects to add a kids’ menu option “in the coming months.”
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