Apple is expected to unveil its next iPhone at a special event on Sept. 10, sources told AllThingsD.
D: All Things Digital
The launch comes at an important time for Apple, which continues to make a lot of money from the iPhone but has seen its global market share dip amid a growing wave of lower-cost Android devices as well as an intense battle with archrival Samsung.
One of the key questions is whether Apple adopts a new tactic to address the mid-range of the smartphone market. Historically, Apple has gone after those customers by offering its year-old and two-year-old models for $100 and $200 less than a new iPhone. However, there has been a great deal of talk that the company will debut a new lower-cost iPhone alongside whatever update it has in store for the current iPhone 5.
This has become something of a pattern for Apple, which typically debuts its software update at its June developer conference, tests it for a couple months, then shows the new hardware a couple weeks ahead of the new phones being made available. The iOS update is also made available for older models. Apple has already said that iOS 7 will work on many recent iPhones, iPads and iPod Touch devices.
Apple is also expected to formally launch the next version of Mac OS X, known as Mavericks, in the coming weeks, though that is not expected at the Sept. 10 event.
An Apple representative declined to comment on the timing of any upcoming events.