Americans might be divided on the meaning of last night's election results, but at least the Apple faithful can unite in enjoying another botched product placement from an Apple competitor. Last month homegrown rival Microsoft announced it would be working closely with CNN for coverage of the midterm elections, but the associated product placement fell flat last night when CNN commentators were caught using Microsoft's Surface tablets to hide their iPads.
As first noted by GeekWire, one shot posted on Twitter by users adamUCF clearly shows a commentator using her promotional Surface Pro 3 to hold up her Apple tablet. (If nothing else, Microsoft has certainly made a strong case for the usefulness of the device's stand.) Still another shot from a user known as Melbourneer shows a commentator messing with his iPad mini behind the cover of an upright Surface.
It's only the latest disappointment in a long line for the struggling tablet. The news comes only a little over a month after Microsoft had to deal with coaches and players from the NFL referring to Surface tablets as "iPad-like tools" (via CNBC), and this after the Redmond giant reportedly dumped $400 million into the league to promote the devices. Back in July of last year, Microsoft was forced to write down $900 million on the device.
Samsung's probably glad for the break. Usually it's Apple's Korean rival who has to deal with such gaffes, whether it's in the form of Ellen DeGeneres tweeting from her iPhone backstage at the Oscars despite making a big show of taking Samsung selfies onstage, or Adam Levine's tweeting from his iPhone not long after expressing the desire for a "ceremonial iPhone burning" at a Samsung event.