You’ve seen the ad: lots of healthy types flip, tumble, leap and run inside a stadium when, all of a sudden, a bloke in a white suit and quiff pitches up and conducts the sounds of said athletes into a rhythm, prompting some woman to start singing. Yes, it’s the official London 2012 Olympics anthem! Apparently…
Combining the talents of Mark Ronson, Katy B and bodily sounds in the ad, now you too can mix up the slap of meat hitting mat and hot flesh on hurdle with this Coca-Cola app, using pre-recorded looped samples and beats of various archers, track and fielders and, erm, ping pong players, moving your phone to manipulate the music.
All of which seems easy enough and, yes, if you have any discernible talent in this area you can create your own fat with a ph beats and dazzle your friends with your rad DJ-skillz, or like me you can cobble together pure white noise and dazzle nobody.
Once happy with your mixology, you can even upload your effort to The Global Beat, becoming part of the ‘biggest musical collaboration’ ever.
THE BOTTOM LINE
Whilst I’m uncertain how Coca-Cola fits in with what is a celebration of health and physical endurance, My Beat Maker does at least encourage movement, even if just wrist action. But that aside, as a bit of fun, that’s exactly what it is. And for all those who failed to get tickets to the events themselves (everyone in the UK), this is your chance to get involved in the UK athletics events of the century and release your inner Ronson.