Color failed to live up to the massive level of hype that surrounded its launch, as CEO and Lala-cofounder Bill Nguyen will be the first to tell you. So, naturally, the company went into hiding, only to relaunch as something different entirely. The fruits of that hibernation are finally starting to surface, in the form of Color for Facebook, which is now in closed beta. As its title suggests, the app is heavily reliant on Zuckerberg's social network, playing on the site's "like" feature with a gesture of its own: the "visit." As the company puts it, "the status update needs an update."
The visit is a short video clip. You broadcast a 30-second, soundless live stream from your phone that your Facebook friends watch, like and comment on. This isn't UStream here, of course: it's just a way of sharing a small slice of your daily life -- something interesting or even mundane, a way to connect with friends when a pithy status update or blurrycam still won't cut it. At least, that's Color's elevator pitch this go' round. We managed to get a sneak peek at the app, and while we're still playing with it, we do have some early impressions. So is the second time the charm for Color? Meet us past the break to find out.