Confide said it will take out an advertisement in Tuesdays Los Angeles Times to offer Confide for Business, as the corporate version is called, for free in perpetuity to Sony and other movie studios, television networks and music labels. The ad also addresses celebrities whose personal photos from their Apple iCloud accounts were posted on the Internet a few months ago.
Here’s the ad (click to enlarge):
Confide for Business ad
Launched nearly a year ago, Confide offers off-the-record and self-destructing communication with text messages instead of images (as with Snapchat). Once messages in the app are read, they disappear for good. Whats more, it effectively deters users from taking screenshots of messages by concealing words until they are swiped and making each word disappear after its passed over.
The upcoming Confide for Business is akin to a corporate email system, but messages are exchanged within the app only. In a new blog post, Confide reveals that the service also features address book integration, distribution lists, and document support.
A yet to be disclosed license fee will be charged for each user of Confide for Business, except in the entertainment companies that take Confide up on its offer.
The ad is timed with what seems to be coda of the controversial Sony hack, which has resulted in the divulgence of private emails and documents.
But lest it be accused of capitalizing on an unfortunate event, Confide says that it has long planned to launch a corporate version of its app and that the Sony hack has given them reason to expedite the service’s promotion and release.