In terms of mobile developer interest, HTML5 has seen an uptick recently and ranks well ahead of other contenders for third-place status in the mobile platform wars, such as Windows Phone and BlackBerry 10. We put hard numbers to developer trends.
Another advantage: Native apps are written in the difficult programming languages used for specific operating systems, while mobile Web apps are built around HTML5 and related Web technologies, which are more widely known.
Of course, it doesn't help that consumers, and even many app publishers, remain confused about what a mobile Web app is, and how it differs from a native app and a mobile website. (A mobile Web app offers app-like interactive experiences, while a mobile website just serves up content and has a thin user interface.)