There’s nothing we love more here at LOA than a nice fresh set of figures; except maybe for a graph, but figures will do, especially when they lean firmly in the direction of Google’s open source OS ambassador, such as the latest info in from industry experts Strategy Analytics.
According to the analysts some 152.1 million Android smartphones were shipped in the last quarter of 2012. 152.1 million! That’s almost double the number from the previous year, upping Android’s marketshare from 51% at the tail end of 2011 to 70% the same time a year later.
“Android’s share of the global smartphone market has surged, crushing Symbian, Bada and other platforms in its wake,” commented Neil Mawston, Executive Director at Strategy Analytics, commented. “Android’s challenge for 2013 will be to defend its leadership, not only against Apple, but also against an emerging wave of hungry challengers that includes Microsoft, BlackBerry, Firefox and Tizen.”
As ever, where one grows another must shrink and further facts from Strategy Analysts pointed at a decline for iOS, its marketshare dropping slightly to 22% Q4 2012 from 23.6% in Q4 2011. Not much in the grand scheme of things, but another step in the wrong direction for the former favourite.