A lot of the post-game analysis surrounding the Apple Watch event in September centered on the showcasing of a list of features rather than the presentation of a clear case for why people need it in their lives. There was no iPhone-style "are you getting it yet?" moment or iPad-style "better than both" argument. Yet the neither of those devices really sold based on those pitches. The iPhone had us at the interface and the iPad at the experience. Because of that — because we've seen amazing interfaces and enjoyed incredible experiences already — the Apple Watch will have to have us at something else. And that something else will be convenience.
These are all important things. They're things we need and want. But they're also brief things. They're intermittent and unpredictable things. They're things that the Apple watch will be able to do more efficiently — maybe even better.
That's how it works. Smaller, more personal things don't have to be as powerful or functional as bigger, less personal things. The iPad doesn't have to do as much as the Mac. The iPhone doesn't have to do as much as the iPad. The Watch...
When the iPhone launched in 2007 it wasn't fully independent. It required a computer but also enabled us to do things without going running back to our computer. Over time, it gained its independence and now we can do so many things some of us don't need to go running back to our computer at all any more.
The computer remains bigger and more powerful, but the iPhone is more personal and more portable. It's the best device there is for what it does because it's the device we have with us.
The Apple Watch will be the same. It will depend on the iPhone at first, but it will let us do just enough of just the right things that we won't need to go reaching back to our iPhones as much. And over time, who knows?
The iPhone will dominate for years to come, but the Watch will be even more personal, more portable, and it could end up being with us even more.
The Watch could be better at all the small, short, repetitive tasks that add up to a lot of time and effort. With short look, a long look, a glance, an extension, an app, it could be better by giving us just enough, and giving it to us just in time. And without having to reach for our phones.
"Saved you a click" is something of joke. "Saved you a reach" won't be.