A strange new undergarment is keeping iPhones secure even at the most raucous parties.
Meanwhile, loud people may not like what they find on a new website ranking Twitter users by how annoying they are, and one decidedly non-annoying Army vet took on Hollywood to bring joy to troops.
A creative marketing strategy used cute kitten videos to attract attention, and academics launched a project to create potentially the most boring video game known to man, woman or beast.
Bra Keeps IPhone Safe
Students tired of losing their phones and lugging around purses on nights out may line up for the JoeyBra, a bra with side pockets capable of holding an iPhone, debit card and ID.
University of Washington undergrads Mariah Gentry and Kyle Bartlow created the inventive undergarment after realizing most girls did not bring their purses out to parties, and often lost their belongings as a result. The JoeyBra is $20 and looks like a normal bra, but easily fits the iPhone into its secure pocket.
This might be a must-have item for women who want to indulge in drinks at parties without constantly searching for their iPhones. The business students behind the project have the bras for sale online, and plan to reach out to retailers like Nordstrom for increased distribution.
Measuring Obnoxiousness On Twitter
Sites measuring social influence like Klout are gaining popularity, and a new site pokes fun at the concept of ranking their online social skills.
The site (which will remain nameless, as it has a slightly scandalous title and an even ruder heading, but you can see it here) lets users enter in their Twitter handle, and calculates an obnoxiousness ranking based on misuse of English, re-tweets, anger and use of social apps.
People who spell things correctly and don't spew rage get low scores, and are dubbed "quite a nice person." Others get less polite epithets. Anyone can search for the ranking of fellow Twitter users, so those buying into the hype of social rankings may want to adjust their Twitter history, or fall prey to a high score on this less-desirable ranking system.
The Oldest Hollywood Bootlegger
The New York Times profiled Hyman Strachman, a prolific 92-year-old movie bootlegger who has personally burned hundreds of thousands of DVDs. Despite Strachman's illegal agenda, he has sidestepped legal repercussions, possibly because of his old age and venerable status -- he is a World War II veteran -- but also potentially because of the nature of his pirating mission.
Strachman, called "Big Hy" by his admirers, illegally copies movies and sends them to soldiers abroad. He does not profit from the venture, and may have spent over $30,000 on shipping and disc costs. He wants to help soldiers feel connected and entertained while they are on duty, as they often miss years of new releases.
Strachman started the project after his wife of over 50 years died. His son believes it reinvigorated him and gave him a purpose, and he receives thank-you letters regularly from troops overseas.
Created by Canadian cat food brand Temptations, the KittyCat Hijack is activated through the company's Facebook page. Intrigued users can drag a cat food bag icon into their bookmarks page, and then click on it again when they want to see a little cat purring and peeking out onto their favorite webpages.
Again, not a great app for work -- but it can serve as a cute pick-me-up for cat lovers.
Can You Enjoy The Wilderness Through A Video Game?
In a head-scratching development, a team of academics from University of Southern California are creating a game based on Walden, Henry David Thoreau's transcendentalist masterpiece about solitude, self-reliance and the great outdoors.
Thoreau waxed philosophic on the benefits of long walks, fishing and taking in the beauty of nature, activities that runs counter to most found in video games, but the academics believe the game may spark interest in Thoreau's writing.
They want to give an opportunity for scholars who do not have enough time to visit a sparsely populated area to understand what Thoreau's experience was like, although a game where the character has no concrete goals or purpose does not sound like the most exciting venture.