Following Apple’s record-breaking weekend, Chitika has released new metrics breaking down which of the company’s new iPhones is the more popular model. Unsurprisingly, ad impression data suggests the iPhone 6 is significantly more popular than Apple’s 5.5-inch iPhone 6 Plus, which is much larger than any previous phone the company has put out.
It’s unclear, however, if the iPhone 6’s popularity is due to availability or if people are really just choosing the smaller screen. We took a quick line survey last week at a local Apple store and found that most folks were going with the iPhone 6 Plus; the Apple store we went to seemed to have ample stock of each model, so it wasn’t like the larger device was difficult to come by. However, over the weekend, a different Apple store said the majority of its new stock was the 4.7-inch iPhone 6, so availability seems to fluctuate.
Chitika’s data suggests the adoption rate for the iPhone 6 is 7x higher than the iPhone 6 Plus; the iPhone 6 accounted for 1.5-percent of Web traffic in the U.S., compared to just 0.2-percent for the iPhone 6 Plus. Again, it’s unclear if it’s simply a matter of preference or because of supply constraints. Apple revealed record iPhone 6 and iPhone 6 Plus sales, though the company didn’t provide a more transparent breakdown of which model is selling better.
Early data shows there’s a definite disparity at the moment. So that leads me to ask: which device did you go with over the weekend?