Samsung has now officially launched their long rumored Galaxy S III mini smartphone. And by the name of it – you’d think it is just a smaller version of their flagship.
Sammy marketing guys must have got drunk on Galaxy S3 success. Or maybe they think we are all stupid and will buy any crap from them, thinking it’s the real deal. As long as they slap a flagship name on it.
Let’s do a little spec comparison here:
Samsung Galaxy S III
Samsung Galaxy SIII mini
4.8”, 1280x720px, 306 ppi
4”, 800×480 WVGA, 233 ppi
1.4GHz, quad-core Exynos
1GHz, dual-core Nova Thor
8 mpx, video 1080p
5 mpx, video – 720p
1.9 mpx, video 720p
21 mbps HSDPA, LTE
14. 4 mbps HSDPA
The device above has Galaxy S3 name on it why, exactly?
Because the design language is similar? The design that isn’t so good in the first place, no matter how many “simple elegances”, “rich natural feels” and “nature-inspired home screen” PRware you throw at it?
You do away with almost every component that made Galaxy S3 great, reduce its performance by 30 to 50% or more, replace insides with cheap crap… And want your customers to believe they are getting a bit smaller sized flagship?
And you’ll probably get away with it, too. Lots of average users will fall for your Galaxy S3 Mini scam when they get to the carrier store for their next smartphone. At least for a while. And you will probably move millions and millions of them.
But lets call a spade a spade here. This phone has nothing of importance in common with Galaxy S3 to carry that name. It is just a Galaxy Ace 3 – the late 2012 version of your budget Galaxy Ace line – which you try to pass as a version of your high-end flagship.
I guess your marketers may call this “halo effect utilization”. (Hat tip to @vivaino for that line of marketing brilliance )
For me, it’s just you getting too greedy, trying to eke an additional buck from unsuspecting customers. I really do hope there is some serious crapstorm coming your way when people start using their new Minis, compare them to a friend’s true Galaxy S3s and see the difference.
Because, it seems, that sometimes you can get too drunk on your success. And start thinking that anything goes.
Well, I hope it doesn’t. and this will be a good wake-up call for you, eventually.
After all, with N97, Nokia thought anything goes too . Just their size, success and brand will make up for all the crap they throw at customers. Look how that story ended.