Clearly Amazon is serious about making it big in the consumer technology market and the Kindle Fire was one if its early successes, going a long way to popularising the - inch tablet market.
Amazon has since brought out a few similarly successful follow-ons, but the most recent two, the Kindle Fire HDX 7 and the Kindle Fire HDX 8.9, were both released back in November 2013, so we're expecting at least one new Kindle Fire slate in 2014.
That said, so far Amazon has managed to stay very quiet about it indeed, to the point where there isn't a single leak or rumor doing the rounds, so for now all we can do is speculate.
Cut to the chase What is it? Amazon's next generation low cost tablet When is it out? Late 2014 is looking likely What will it cost? Not a lot, sub £200, $230 for the 7-inch slate
Amazon Kindle Fire HDX 2 release date and price
We've heard absolutely nothing about a possible release date for the new Amazon Kindle Fire HDX 2 (if that's even what it ends up being called), but the Kindle Fire HDX was released in November and the Kindle Fire HD came out in October of the previous year.
Going on past form we'd expect a new Kindle Fire release date in either October or November, but certainly towards the end of the year.
That's a good few months away yet which would also explain why we haven't heard anything about the slate so far.
We can also take a good stab at roughly what the price might be based on the current models. The 7-inch version of the Kindle Fire HDX launched for £199 / $229 while the 8.9-inch model started at a rather more premium £339 / $379.
We'd expect Amazon will stay roughly around those prices for the new Kindle Fire HDX versions, assuming it launches in those sizes.
The main USP of the Kindle Fire range is arguably its low price tag married to decent specs, so we can't see any Kindle Fire tablet costing more than about £350 / $400 and the 7-inch model won't want to go much above £200 / $230 for a 16GB version if it wants to stay competitive with the similarly priced Nexus 7.
Amazon Kindle Fire HDX 2 display
As the Amazon Kindle Fire HDX and HD both launched in 7-inch and 8.9-inch size points we'd expect the Kindle Fire HDX 2 will do the same.
It's possible that Amazon will throw a curve ball and ditch a size point or add a different one, but there's no reason to think so. 7 inches and 8.9 inches cover the small and large end of the tablet scale pretty well.
We may not see any change in resolution, as Amazon's latest slates already boast full HD displays and it's unlikely the Quad HD (3840 x 2160) technology will be in a cost effective position for the new Kindle Fire HDX range later this yet.
Amazon Kindle Fire HDX 2 processor
The current Kindle Fire HDX uses a Snapdragon 800 quad-core processor, but a report from late last year claims that Amazon has ordered shipments of MediaTek's MT8135 quad-core processor for delivery in 2014, suggesting that we might see a MediaTek powered Kindle Fire HDX 2.
If so then it may not be quite as powerful as its Snapdragon equipped competition, but on the other hand MediaTek processors tend to be cheaper, so Amazon could be saving some money and planning to pass that saving on to customers. If the Kindle Fire HDX 2 can undercut other quad-core tablets then that could work in its favour more than having a bit of extra power.
On the other hand, if this is even true, it could be that Amazon is working on multiple new slates and that there'll be a budget MediaTek option alongside a more premium Snapdragon one.
What we want to see
The Kindle Fire HDX is a great tablet, with fairly high end specs, an affordable price tag and some handy Amazon features, like Mayday and access to Amazon Instant Video.
It's not perfect though, so here's what we'd like to see this time around from the new Kindle Fire HDX 2.
1. Google Play access
The Kindle Fire HDX range runs Android, but its a heavily forked version that Amazon has locked down. As a result users have to get apps and other content from the Amazon App Store.
That's not the end of the world as it's actually pretty well stocked, but Google Play has it beat, not to mention the fact that on most Android devices you can use Amazon or Google for apps, rather than just being locked into one. It would be great if the Kindle Fire HDX 2 had this functionality too.
It's pretty unlikely to happen though because of course Amazon wants you to buy things from its own store and if it ever did add Google Play access it may end up raising the price of its slates to compensate.
2. A greater app selection
This ties into the first want, but if Amazon isn't going to let us use Google Play then it needs to improve the selection in it's own store.
It's not bad at all but it's got a far smaller selection of apps than Google Play or the Apple App Store, particularly when it comes to games and productivity software.
3. A more premium design
The Kindle Fire HDX range is focussed on value for money and when it's undercutting it's competitors you can forgive things like an underwhelming build, but that doesn't mean we wouldn't prefer a better one.
Not only is the Kindle Fire HDX heavy on the plastic, it's also just a little bit dull, so a more eye catching, inspired and ideally premium design on the Kindle Fire HDX 2 would certainly be a welcome change.
4. A water and dust proof build
Phones are increasingly becoming water and dust resistant and Sony has even packed the tech into its Xperia Tablet Z and Xperia Z2 Tablet, so we'd love to see Amazon follow suit and make the Kindle Fire HDX 2 water and dust resistant.
Sure, you're not likely to take your slate swimming, but you probably will sometimes want to put a cup of coffee down next to it and it would be nice not to have to worry about bricking it with an accidental spill.
5. A microSD card slot (or more built in storage)
Amazon isn't especially stingy with storage, as the company sells its Kindle Fire HDX with up to 64GB built in, but tablets are all about media and with a mix of films, games and music you could quickly fill even that up. So we'd love to see the company up the storage size to 128GB in the next model, or add a microSD card slot. Better yet, do both.
6. A bigger screen
Amazon has the 7 inch tablet market covered, but the larger Kindle Fire HDX comes in at a slightly awakward 8.9 inches rather than the 10.1 inches favoured by most of its rivals. We're sure there's a big market for an 8.9 inch slate but if we want a big tablet we want, well, a big tablet, and 10.1 inches is tried and tested as a nice balance between size and portability, so a 10.1 inch Kindle Fire HDX 2 would be a good addition to the range.
7. Front-facing speakers
The audio quality on the Kindle Fire HDX is pretty good, but the speakers are on the back, which just doesn't make any sense to us despite it being the normal place for tablets to have them.
Think about it, if you're listening to music it doesn't much matter which side the speakers are on and if you're watching a video or playing a game it makes more sense to have them on the front so the sound is coming towards you. It might make the front of the tablet look a little messy but we can live with that.