The HTC One M8 is an excellent smartphone - so good in fact it's one of only a handful of mobiles to garner a 5 star TechRadar review and claim the title of the best smartphone you can buy in 2014.
It's odd then, that we're hearing reports of a new variant of the One M8 which HTC is apparently making worse on purpose.
Considering we already have the HTC One Mini 2 as well as reports for the even more premium One M8 Prime, yet another handset looking to steal the show from the M8 appears confusing, not to mention rather Samsung-esque.
Some reports have referred to the plastic M8 as the "HTC One M8 Vogue Edition", which is pretty terrible and we hope that particular rumor doesn't ring true.
HTC has teased another "One" handset, with the Taiwanese firm taking to Chinese social site Sina Weibo with a series of images bearing the slogan "To win a war you have to start ONE" and references about fashion.
Cut to the chase What is it? A cheaper, plastic One M8 When is it out? It may arrive in June or July What will it cost? Less than M8, more than One Mini 2
HTC One M8 Ace release date and price
According to Taiwanese and Chinese retailers the HTC One M8 Ace could arrive as soon as June 3, although with the date rapidly approaching we've not heard anything from HTC itself which hints at a possible launch.
In terms of the One M8 Ace price, one leak points quotes 3000 Chinese Yen (around $480, £285, AU$520) - although those conversions look widely off as they are much cheaper than the One Mini 2.
HTC One M8 Ace design
Unsurprisingly the HTC One M8 Ace is tipped to borrowing the stylings of its namesake - although the big difference here is the material used in the body.
We lauded the One M8 for its sultry metal chassis, but it appears the M8 Ace will have to settle for a plastic shell, which appears to be the main component in making it a cheaper handset.
Various images have leaked claiming to show the One M8 Ace, with our first glimpse given to us by @evleaks whose shot appeared blurred and very grainy.
The handset in this image does bear a resemble to the One M8, although the Boomsound speaker grilles on the front appear different. Some have suggested this is in fact the red version of the One M8, but those speakers suggest otherwise.
It's not clear whether the handset is sporting the Duo Camera setup or purely just a camera lens with elevated flash, while the power/lock key has been centralized on the top of the device with no sign of an IR blaster.
The body doesn't appear to be metal in the render, and it's missing the horizontal black bands which appear towards the top and bottom of the One M8.
After leaking the red version of the One M8 Ace, it appears the same site has also managed to come across a render of the white version.
This time we can see the front of the handset, complete with Sense 6.0 and Blinkfeed on screen and Boomsound speakers above and below it - although the rumored speakers look different.
It's been suggested that the plastic casing will provide a wider range of colors to consumers, with red, white, black and blue all touted for the M8 Ace.
A whole host of screenshots claiming to show off the HTC One M8 Ace have also found their way onto the web via a Chinese source, and the microSD slot appears to be present along with the nanoSIM port.
It's worth noting this top image has more in common with the Desire 816, with the less rounded edges covered in glossy plastic, so it's worth taking these with a pinch of salt.
Camera, screen, power, OS and battery
HTC One M8 Ace camera
Flagship handsets are locked in a megapixel spec war with the 13MP LG G3, 16MP Galaxy S5 and 20.7MP Sony Xperia Z2 all vying for position, but the One M8 sidestepped this battle with an alternative offering.
Sadly the impressive (although not everyone will agree) Duo Camera setup appears not to make the transition to the One M8 Ace - no doubt in a bid by HTC to reduce the cost of the handset.
Instead various rumors are pointing to towards a 13MP camera with a single LED flash in the position of the depth sensing second lens from the One M8.
That would see the One M8 Ace match the snapper on the back of the One Mini 2 and mid-range HTC Desire 816.
A 5MP front facing camera has also been leaked for the One M8 Ace, keeping it inline with its metal clad sibling.
That would be great news as usually we see aspects such as the screen suffer when manufacturers churn out cheaper variants, but it looks like you'll be able to enjoy the Super LCD 3 display on the M8 Ace.
HTC One M8 Ace power
The HTC One M8 rocked up with a powerful quad-core Snapdragon 801 processor and 2GB of RAM, and several reports point towards the same power setup in the One M8 Ace.
The slightly quicker 2.5GHz option seems to be heading the rumors for the time being, but we wouldn't be surprised if HTC kept things the same - or had variants for different territories.
There's no mention of the GPU, but the Adreno 330 is proving popular among 2014's flagships so it's our favorite to feature in the One M8 Ace.
As we've already mentioned, the M8 Ace looks set to retain a microSD slot which should complement the reported 16GB and 32GB internal storage options.
There's currently no sign of the next version of Google's operating system, which leaves the One M8 Ace in the firing line to run Android 4.4.2 KitKat and Sense 6.0 - something several sites have claimed is happening.
HTC One M8 Ace battery
We were impressed with the performance the One M8 managed to garner from its relatively modest 2600mAh battery.
Chinese site ifanr reckons the same power pack will make its way into the One M8 Ace, and with the same processor on board to we're hoping for equally impressive performance.