Samsung’s desire to get its new Galaxy Note 7 smartphone to the market ahead of the iPhone 7, and with a larger feature set, has been blamed for the device’s safety failures.
Bloomberg said Samsung noticed reports that Apple wasn’t planning a major redesign to the iPhone 7 and, since it had a few innovative new features up its sleeve, it wanted to get the Galaxy Note 7 on the market first. To do so, Samsung decided to move the launch forward, crunching deadlines and exhausting employees, some of whom decided at times to sleep in their Samsung offices.
That rush to get the device to the market may not have given Samsung enough time to discover safety issues related to the battery. Samsung said the battery is, ultimately, too large for the space that it’s crammed into, which is causing short circuits and battery fires.
Samsung’s recall is under way and U.S. carriers are expecting replacements by this Wednesday, September 21. Samsung will now have to fight back against a damaged name, which may make shipping the safer Galaxy Note 7 a difficult endeavor.