Apple and Google took very different paths to showing off their new tablets this month, one high profile the other far less so.
Your product’s specs have been widely leaked spoiling any wow factor of surprise details at the formal announcement. So what do you do?
If you’re Google, you quietly release a blog post that pretty well confirms what was already known about the Nexus 9 tablet and its upcoming release date. If you’re Apple, you show off the iPad Air 2 at a live-streamed media event that garners tons of press coverage.