"All my friends, they make fun of me, they throw memes at me on Facebook," one customer with a replacement device (which have also malfunctioned) told CNET. "It is what it is, I'm not worried."
Another told the tech news site that he was in love with the large-screened smartphone's stylus. It's "like having a Surface Pro in my pockets at all times ... I've fallen in love with the curved, almost bezzle-less (sic) screen of the 7 ... I simply can not downgrade from that."
It's an impressive level of brand loyalty — but also extremely misguided.
Samsung ultimately gave up, and permanently discontinued the device. "For the benefit of consumers' safety, we have stopped sales and exchanges of the Galaxy Note 7 and have consequently decided to stop production," it said in a statement.