The Digg Reader has been in development for awhile now and has finally made it to the iPhone and the iPad just in time before the Google Reader goes offline from July 1. The news aggregating feature has been made available to the Apple device via an update to the Digg iOS app. The reason Digg Reader has been bundled as part of the Digg app and not as a separate application is because for Digg, both are complementary. Users will be able to “Digg” the news stories they are reading, which in turn will help the site to keep track of trending contents. The latter will also help populate what Digg has termed as the “Popular Sort” feature, which will be an aggregation of the most popular content trended at any given time. This in turn will go on to feed Digg.com.
Dig has been on a mad scramble to fill the void for the upcoming Google Reader shutdown July 1st. The company stated it has already been working on the concept, but sped up its efforts once Google announced its decision to shut down its Reader service. Digg had announced its goal for delivering a Google Reader alternative is based on three aspects: speed, reliability, and ease of migration to the new Digg Reader platform. The beta version was unveiled just two days ago and the company is also using the opportunity to regain the influence it once had. The company has also stated the Android version of the Digg Reader will be launched in just a few weeks.