Firmly in the “what in heck were they thinking camp”, Disney has released a second-screen app that complements The Little Mermaid. You may be wondering what’s so bad about that, after all, lots of TV shows have second-screen apps to increase your involvement with their shows. Well, this Second Screen Live: The Little Mermaid app isn’t for home use. You bring your iPad to select theaters and use it to “compete with the audience as you play games, sing-along, and collect hidden treasure” as you watch the movie. I would think it is a fine idea for home use, but I can’t imagine how horrible it would be for the kids without an iPad in that theater, or for their parents who have to try to explain why they can’t play along, too. My daughter understands that we have more than some people and less than others, and all kids need to understand that life isn’t always (ever?) fair. I’m just not sure that sitting in a theater, unable to enjoy the movie like the kid sitting beside you with an iPad, is the place for a hard life lesson.