For anybody who has been thinking, with the release of the 12.9-inch iPad Pro, that Apple is aiming to converge the tablet and MacBook product range, those thoughts have been quashed yet again. Apple CEo Tim Cook recently spoke with the Irish news outlet the Independent and put those thoughts to rest. Cook thinks people are reading too much into the way Apple’s tablets and notebook computers have come closer together recently.
Its true that the difference between the X86 and the A-series is much less than its ever been. That said, what weve tried to do is to recognise that people use both iOS and Mac devices. So weve taken certain features and made them more seamless across the devices. So with things like Handoff we just made it really simple to work on one of our products and pick it up and work on the next product.
A true convergence between the iPad and MacBook would lead to far too much compromise, Cook says, explaining that what were worried would happen, is that neither experience would be as good as the customer wants.
Now, what about Cooks statement that PCs have outlived their usefulness? If you recall, Apples CEO told The Daily Telegraph, I think if youre looking at a PC, why would you buy a PC anymore? No really, why would you buy one? Not a small number of people thought that was referring to the MacBook, as well, but Cook has clarified that with the Independent. We dont regard Macs and PCs to be the same, he said.
As nice as the iPad Pro appears to be, its not without its quirks and downsides. Our own Bryan Wolfe believes, and I agree, that Apple needs to rethink iOS on the iPad Pro, and perhaps its entire tablet line. The grid of icons just doesnt cut it anymore, and I find myself using the search feature more often to find apps, even on my iPhone, where my home screens have grown considerably in numbers recently. I cant see a successfully converged iPad and MacBook, either, not with the current state of iOS.