You love your kids but they are loud or hyper or bored or simply need more attention than you can provide at this particular second. And that’s why you have an iPad.
You can file this under “not news to anyone who has kids”, but it’s fun to see in print. Nielsen reports that 55 percent of tablet owners with kids say they use the gadgets to “entertain” (read: pacify) the brood while traveling. And 41 percent do the same when out at restaurants, etc.
If you expand the sample set to include people with smartphones, and/or people who are honest about their parenting, both of those numbers will hit 100 percent.