Nobody expected Apple to tell us how many Apple Watches it sold last quarter. The company signaled last quarter that it would lump those sales into the category that includes the iPod, Apple TV, and Beats accessories. Cook also previously stated that there were competitive reasons for keeping the precise sales numbers quiet. Analyst estimates before Apple's earnings announcement hovered somewhere north of three million for the quarter, but it's was expected that the most likely thing we'd actually hear from Cook is how delighted is by its customer satisfaction numbers. Cook loves saying "customer sat," and for good reason: Apple's performance there is uncannily good.