Mapping software company eeGeo on Thursday announced a range of new products and changes, including the fact that it has rebranded itself as WRLD, simply pronounced “world.” The firm also debuted three new tools for developers looking to create 3D maps and related content for their software products – the WRLD Map Designer, WRLD software development kit (SDK) for Unity, and the WRLD Android SDK. WRLD’s latest offerings were designed specifically for the purposes of helping content creators design virtual reality (VR) and augmented reality (AR) experiences that rely on large, detailed maps, the British company said, adding that it’s also expanding its corporate presence by opening new offices in Los Angeles, California.
In a release published earlier today, WRLD stated that its physical expansion into the United States is meant to help the firm gain a larger foothold in the U.S. market, adding how that’s where its recently appointed Chief Executive Officer will be located. The company’s new top executive is one Faizaan Ghauri who served as a Chief Marketing Officer at eeGeo since early 2016. WRLD’s stateside division will serve as a hub for attracting new talent and investments, in addition to allowing the mapping firm to stay closer to its existing business partners, the company revealed. While many of its presently available tools will initially be used for gaming content, WRLD’s solutions are and will be applied in a wide variety of industries, including facility management, urban planning, and all other business that require access to robust 3D mapping tools.
The newly introduced WRLD Map Designer is said to be suitable for both beginners and senior developers and is compatible with the WRLD App for Android smartphones and tablets that allows users to share and view each other’s 3D models. The app is available for download from the Google Play Store at the link below, is entirely free to access, and features no ads or in-app purchases. Like its name suggests, the WRLD Unity SDK is meant to serve as a tool for creating location-based games and related experiences with the Unity engine, while the WRLD Android SDK was built for making 3D maps and similar content for Android devices.