Samsung spent a serious amount of money during last night’s Academy Awards promoting everything from phones to TVs. It wasn’t even commercials because the host, Ellen DeGeneres, promoted them as well. She even took a selfie of herself and a few audience members using a Galaxy Note 3 that ended up being the most retweeted tweet in history. Some declared Samsung the victor, but something behind the scenes could give Apple a lot of ammunition.
Apparently Ellen uses an iPhone as her daily driver. She used the Note 3 out in the open, but she tweeted with her iPhone backstage. Now it’s far from shocking that a celebrity doesn’t always use everything they promote since it’s all about the money, but in this case, it has to be a slap in the face for Samsung. You would think that Samsung would have at least not allowed her to use the iPhone for the show itself, but hopefully it won’t get too much publicity.