The company says more than 50 percent of visits to its platform come via mobile users. The integration means that people shopping Etsy will be able to buy products on the platform with a dangerously quick finger-print scan.
It’s a small addition to its checkout process for iPhone 6, iPad Air 2, and iPad mini 3 users, but could stands to lower friction for mobile shoppers and increase sales.
Etsy enjoyed a successful debut on the Nasdaq last week, when it started trading at $30 a share. Now the company has to keep investors interested. Already, its stock has dropped to $25.75 as of market close today, though it remains well above the $14 a share the company originally set prices at ahead of the public offering.