Misleading marketing of the new iPad as a 4G has led to the ban of the television ad for Apple iPhone. There are reports about a new iPad misleading ad having been aired on U.K. television and online as well. According to U.K.’s Advertising Standards Authority, the ad attempted to misguide regarding the iPhone’s internet capabilities while in reality the iPhone doesn’t support Flash or Java required for accessing the standard websites.
Apple’s reaction to the blame was that they did not intend to mislead the public through that ad. In fact it was merely about the iPhone’s capacity to access the standard websites.
The same thing happened with Apple in Australia. It was blamed of having misled people through the new iPad marketing claiming that it was a 4G device while it was actually not even compatible with the LTE networks over there. The Cupertino reportedly offered refunds to those customers who claimed to being misled.
With similar complaints in other European countries as well, the Swedish Consumer Agency is also being heard to planning an investigation in to the matter. Marek Andersson, a Swedish Consumer lawyer affirmed that there were complaints coming their way regarding misleading marketing of the new iPad as a 4G. The iPad he says does come with 4G connectivity but that is functional only in the U.S. and Canada and Apple should bear that in mind before it advertises elsewhere.
The Advertising Standards Authority in the U.K. also reports of a similar situation. However, the spokeswoman over there says that she feels that the marketing won’t create problem over there. And even if it does the customers are welcome to file their complaint. The ASA had earlier too stood in Apple’s favor regarding a dispute about the Siri marketing.