Despite Microsoft’s disastrous quarterly earnings report in which it took a $900M writedown on discounted Surfaces, the company has just pushed out a new ad for its Surface v. iPad campaign.
As with previous advertisements in this campaign, Microsoft bashes the iPad’s inability to perform certain tasks that the Surface is specifically designed to handle. This particular ad highlights the iPad’s lack of built-in back stand, USB port, and keyboard accessory, all of which are options on the iPad.
As with its other ads, Microsoft uses Siri’s voice to narrate the Surfaces superiority to the iPad. Interestingly, in this ad, the Voiceover says,”This isn’t going to end well for me, is it? Nope definitely not ending well.” This is particularly intriguing because, as evidenced by yesterday’s financial results, it would appear that the Surface is actually in a precarious position, and not Apple’s iPad.