In the infographic below, Klout lists the most-buzzed about companies, tech products, locations, people and music genres of the year, and many of the topics are in line with what got Mashable readers fired up.
“When people talked about these topics, they got tons of RTs, @mentions, shares, comments, likes and more,” Klout’s marketing manager Megan Berry told Mashable Thursday. “These are the topics their audiences loved to discuss, share, and, in some cases, hate.”
For example, Apple secured five of the 11 spots on tech products list, with the iPhone leading the charge.
But why does looking at these hot topics matter? “As social media increasingly shapes and reflects the prevailing opinions on brands and events, it’s more important than ever to understand what people want to share and why for everyone from brands to individuals,” Berry explains.
Klout, which measures influence on Twitter, Facebook, Google+, LinkedIn and Foursquare on a scale of 0 to 100, has made a major push this year to highlight (with new features) and pinpoint (by adding more popular social networks to its scoring model) the topics individual users are experts on. In September, Klout unveiled Topic Pages that let users gain insights on top influencers and +K recipients for specific content areas. This month, Klout unwrapped sashes, a visual update to that Topics feature. Despite those efforts, some critics say Klout is flawed partly because some users try to game its system, or because its scoring model doesn’t take into account the offline influence of experts who also have online presences but don’t create much content.
Which topics are you surprised to see make or be excluded from Klout’s infographic? Chime in.